Analysis - Album Promo Videos.

Album Promo Video Analysis.
I chose to do the following five videos as it gives a selective variation of years and genres to compare and extract ideas from.


Album Promo Video 1: Lady GaGa - 'The Fame'.
http://www.youtube.com/watch?v=_LpIo71AIWY

This video starts off with Lady GaGa's UK debut song 'Just Dance' which corresponds well seeing as it it the first song shown. After seeing a few seconds of the music video for 'Just Dance' you come to shot of Lady GaGa wearing a lightning bolt. This also corresponds well with the fact that the name of the song is flashing in the bottom left hand cornor of the screen, as if to symbolize lightning. This is also good for the artist as a blue lightning bolt is one of her many trademarks. After seeing the clip of the song, the artowkr for the single comes up saying "One of the hottests acts on New York's club scene". Quotes are often well used to promote albums, this is somthing I might incorperate into my video. After which her signature lightning bolt comesout to the screen before playing a clip of her mini film; 'The Fame: Part One'. Finally, a deep voice introduces the album, artist and where to buy the album.

I realy do think that this trailer does well, I feel that an energetic promo video has high impact on the viewer,and gives them more reason to buy the album. Especially using techniques such as listing the singles that are on the album.


Album Promo Video 2: Thousand Foot Krutch - 'Welcome To The Masquerade'.
http://www.youtube.com/watch?v=4xLySx4zXck

This is by far my favorite promo video. Starting off with an images of a girl wearing a mask,and then changing the camera angles to different points of her face while having the name of the band with a slight opacity overlay. After which the camera moves to a shot of the three band members standing over a sign which displays the name of the band, then with really good visual effects and editing, the girl disappears, leaving only the mask, which then trancends into a banner which comes down and reveals the date that the album is in store. I really like this promo video and I think that it's really effective and classic, which defies the stereotypical definities of the rock genre, and transends more into a classical genre, except the music.


Album Promo Video 3: Paramore - 'Brand New Eyes'.
http://www.youtube.com/watch?v=_wnll8dGsFo

I really enjoyed this promo video. It starts off with a fade from black transition to a shot taken from the bands recent tour DVD. As they camera descends into a shot of the band. From behind the crowd, you hear the bands lead singer (Hayley Williams) shout the name of the band, which is a really good way of appealing to their fans and drawing attention to the video. After which, the video cuts to a part of one of the bands most successful music videos; 'Misery Business' and while the video is playing, text along the bottom of the screen shows all the awards, achievements and nominations that the bands previous album won. Shortly after, the video cuts to another of their singles 'Crushcrushcrush' again, with all the awards and achievements. All the way through both clips of the singles, the video jump cuts in between the music video and footage from the gig, and as you can see, the gig is shot in all black and white. This could be to age the video and keep it like an old fashioned rock performance or just to add a bit of class. You then get cut to a scene from their new song Decode, which is quite dark and limited colour. This also corresponds well with the scenes of black and white concert footage. It might be representative of a new era or a different path for Paramore. After this clip the Name of the artist and release date comes on screen and quickly flashes off, to re appear on a black background. I think this is a successful video and may use some of the methods used in my video. This video sells the new album well to the target audience, as well as leaving a bit of mystery as to what the new album is called or going to be like.


Album Promo Video 4: Michael Jackson - 'HIStory'.
http://www.youtube.com/watch?v=XyDQUvPti5Q

I think that this video is amazing. It is such a high budget film, as you can tell the promo has been shot extremely well done with many amazing visual effects. The video tells a story of Michael Jackson as a celebrity, as he is, but with the following and lifestyle as, a king of the world. From having a controlled march in the city, to having riots and his huge statues are revealed, and having soldiers dancing. This video attracted millions of fans, and informed the world of the long await release of HIStory. The video was shot with such precision and accuracy, and because of the impact Michael Jackson and his music has on the world, everyone knew it was him, so he only needed to put his name and the album name, to promote it. This video is shot quite dark with minimal lighting, however attention is easily drawn to Michael Jackson because of his outfit, the video keeps getting darker, until the statue is revealed, and the video lights up. I think shooting this video as a small film was a really great way of promoting this album and was of high impact to all ages and target audiences.

Album Promo Video 5: Madonna - 'Celebration'.
http://www.youtube.com/watch?v=gKHyq-htiLc

I also really enjoyed this video. With no newly shot material and no voice over, it's a perfectly formulated definitive hits collection. She incorporates pop art styled transitions for in between the clips of her videos she has used. She made a timeline of videos which were edited into the pop art style. Getting towards the end, she used pieces of images to create her face, and the video focus's on the album cover at the end. I think this is a very energetic and high impact, which is sure to appeal to her new and old fans. This also incorporates genre characteristics, such as the bright color and pop art editing for the dance/pop genre.